HOT NEWS FROM THE PROGRAMMATIC WORLD

We’ll share in this section all the interesting news about programmatic advertising we’re coming across on a daily basis.

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The ultimate moment of truth? Sept 4, 2017 – Adweek

BuzzFeed is finally embracing banner ads August 28, 2017 – Business Insider

The next 10 years… August 25, 2017 – The Drum

Header bidding driving growth of mobile programmatic advertising August 15, 2017 – The Drum

The scandal of bogus ads = fake inventory July 21st, 2017 – Business Insider

Programmatic vs native, down vs up ? July 10th, 2017 – Business Insider

Who are the top 10 programmatic publishers? July 10th, 2017 – Ad Exchanger

Who can challenge the Google – Facebook duopoly in digital advertising? June 19, 2017 – Wall Street Journal

Global programmatic advertising market reaching $30B by 2025 June 13, 2017 – MarketWatch

Advantages and disadvantages of programmatic direct for publishers – ClearCode

Programmatic conquers mobile native advertising  June 8, 2017 – PerformanceIN

How AI is changing the world of advertising forever June 3, 2017 – The Next Web

Programmatic advertising is not dead June 1, 2017 – Forbes

Programmatic is not an excuse for poor creative May 26, 2017 – The Drum

Havas offers tool to track programmatic spending across vendors May 24, 2017 – Marketing Dive

Programmatic, seeing through the financial fog (report) May 18, 2017 – ANA

We need more transparency in programmatic advertising May 18, 2017 – CNBC

Trends in programmatic advertising to watch in 2017 May 16, 2017 – Forbes

Axel Springer pushing for more transparency in programmatic advertising May 5, 2017 – Digiday

Scott Galloway, talking about the GAFA oligopoly May 6, 2017 – Youtube (UC Berkeley)

New consortium to enable people-based programmatic advertising May 4, 2017 – PR Newswire

Nordic countries are in love with programmatic advertising. Explosive growth! April 27, 2017 – eMarketer

Debunking the myths of programmatic advertising April 25, 2017 – Digiday

Who will be impacted by Google Chrome Adblocker? April 24, CommissionFactory

What’s coming next in programmatic advertising? April 18, 2017 – Netimperative