Spatial editorial constraints spur creativity.

Spatial editorial constraints spur creativity.

If you give someone a blank web page and let them fill it with images, text, videos, GIFs and other pieces of content, they will probably stuff it to the edges, intoxicated by the freedom of expression granted by an unlimited canvas. But if you tell the editor that he...
What’s next for adtech? Cookies are dead. Long live email.

What’s next for adtech? Cookies are dead. Long live email.

We recently came across a piece by Doc Searls titled “GDPR will pop the adtech bubble”. In this long article, Doc Searls explains how advertising might revert to a purely contextual / branding form with the advent of GDPR. Most of his piece is focused on...
How to improve your email open rate

How to improve your email open rate

Open rates for emails depend on multiple factors, incl. the industry and the way people signed up to your mailing list. We will show you best practices to improve your email open rate, incl. choosing the right timing and enhancing some key ingredients. You will find...
The best and the worst traffic sources for your website

The best and the worst traffic sources for your website

You manage the marketing of an information site, an e-commerce site or another type of online service. So you obviously know that traffic is the fuel that runs the machine. But not all traffic sources have the same quality. Some are completely adulterated and are to...