Contextual & personalized ads: web vs newsletters.

Contextual & personalized ads: web vs newsletters.

THE WEB UNFORTUNATELY BECAME AN AGNOSTIC PIPE FOR EYEBALLS, with some exceptions If you’re a web publisher monetizing your property with Adsense you’ve probably received an email from Google telling you that from May 25th you had to choose between properly...
Spatial editorial constraints spur creativity.

Spatial editorial constraints spur creativity.

If you give someone a blank web page and let them fill it with images, text, videos, GIFs and other pieces of content, they will probably stuff it to the edges, intoxicated by the freedom of expression granted by an unlimited canvas. But if you tell the editor that he...
What’s next for adtech? Cookies are dead. Long live email.

What’s next for adtech? Cookies are dead. Long live email.

We recently came across a piece by Doc Searls titled “GDPR will pop the adtech bubble”. In this long article, Doc Searls explains how advertising might revert to a purely contextual / branding form with the advent of GDPR. Most of his piece is focused on...