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Target people, not cookies. It’s so much more efficient!

Targeting through cookies is something which has been existing for years now, cookies are little snippets of code that are posted on a site so as to be able to track a user, for example, to later on post a remarketing offer, so as to subtly invite him to finish a purchase or consult once again a catalogue. read more…

How deep reinforcement learning could help us play the advertising game.

From Space Invaders to Go

Deep Reinforcement Learning is an exciting form of machine learning. This method has been made popular over the last few years by DeepMind, a UK company founded in 2010, bought by Google in 2014 ($500m). DeepMind has been training its general purpose AI algorithms via… video games, simply feeding their models with raw pixels (no predefined rules) and a basic definition of the goals to be achieved by the end of the game (usually reach the highest score possible). read more…

The future is now, and it’s better than in Minority Report!

Do you remember the passage from Minority Report when Tom Cruise walks across a shopping mall bombarded with “targeted” video advertising? It looked quite creepy and, to be honest, not very efficient. It was some sort of advertising flood: too many conflicting messages, too many images. Ad nauseam. read more…